Antony Morato_From abstract to real
The brief
Bring a new concept idea for the Antony Morato Brand positioning, as they had landed for the first time in the Spanish market, to make a mark on the sector for the Spring Summer collection tv commercial.
INSIGHTS
Contemporary / Pluralism / Movement Mutation / Transform / Urban / Evolve Natural / Dimension
Storytelling / Manifesto.
I FOUND MYSELF
MULTIPLY into THE CITY MOVEMENTS, HIDEN BEHIND THE FACETS OF THE SPEED OF TIME. Being PART OF THE GROWING NETWORK, CONNECTED TO THE global ENTITY SHAPING THE FUTURE.
EVOLVING
POWERFUL
TRANSFORMED
I FOUND MYSELF
MUTATING
An modernist urban touch
The shooting set was intentionally abstract, minimal and futuristic, representing all the facets of a modern world in a metropolis, a journey trough a contemporary daily.
THE MOVIE
THE CAMPAIGN
